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Courses are now being finalized and will be available soon.
Marketing Courses Introduction
Marketing Courses
Marketing doesn’t require a big budget, but it does require time, effort, and consistency. You need to show up prepared, present yourself professionally, and build a reputation people trust.
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That doesn’t mean changing who you are. Whether you’re polished, quirky, sincere, or bold, your voice is part of your brand. The key is learning how to present yourself in a way that connects with the audience you want to reach.
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These video courses show you how to take what you already have and use it effectively to expand your visibility and grow your audience. Once purchased, you will have access to the course for as long as it remains available on the Burckhardt Books website, so you can take your time and learn at your own pace.
Keep in mind, while these courses are designed for authors promoting books, the strategies can be applied to any product or business.
Course Instructor: Dianne Burckhardt
Why take marketing advise from me?
With over 40 years of experience in advertising, design, and marketing, I’ve worked across print, digital, and media, including magazines, newspapers, and in-house marketing teams. I’ve managed advertising departments, run my own design businesses, led social media for a film company, and earned national awards for my work, including designs featured internationally, even on the Goodyear Blimp. As an award-winning author and longtime self-publisher, I combine real-world marketing experience with firsthand knowledge of what authors actually need to grow their audience.
Course Descriptions:
Media Jump Start Course:
A quick, practical starting point for creators who want to improve their media outreach without overcomplicating the process. This mini course is designed for those who already understand what they want to promote but need clear, simple guidance on how to present themselves more effectively to the media. You will learn the essentials to create effective materials, reach out with confidence, and start getting better responses from podcasts, magazines, and other media without spending a lot of money.
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Mini Media Course:
This course is designed for creators who are ready to take a more professional and strategic approach to media promotion. If you want to move beyond guesswork and present yourself in a way that gets attention, this course gives you a complete, practical system for building your media materials and showing up confidently in interviews. You will learn how to position yourself clearly, create polished assets, and approach podcasts, magazines, and other outlets with a level of professionalism that increases your chances of being noticed and booked.
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Full Media Course:
This course is for creators who want a complete, structured approach to promoting their work and growing their audience. If you are ready to go beyond the basics and build a consistent, long-term strategy, this course gives you the tools to do it. You will learn how to expand your reach across multiple platforms, create stronger connections with your audience, and develop outreach methods that actually get results. It includes the full mini course plus advanced strategies, making it a cost-effective way to build a professional, well-rounded media presence without needing multiple separate courses.
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Virtual Book Tour Planning:
This course is for authors who want to build momentum before their book release instead of trying to catch up after launch. If you want a clear, organized plan for getting your book in front of the right audiences early, this course walks you through how to do it step by step. You will learn how to plan, schedule, and manage a virtual book tour that generates interest, secures interviews, and keeps your promotion going over time. It focuses on practical, repeatable strategies so you can confidently promote your work without wasting time or guessing what to do next.