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Coming Soon

Courses are now being finalized and will be available soon.

Marketing Courses

Marketing doesn’t require a big budget, but it does require time, effort, and consistency. You need to show up prepared, present yourself professionally, and build a reputation people trust.

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That doesn’t mean changing who you are. Whether you’re polished, quirky, sincere, or bold, your voice is part of your brand. The key is learning how to present yourself in a way that connects with the audience you want to reach.

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These video courses show you how to take what you already have and use it effectively to expand your visibility and grow your audience. Once purchased, you will have access to the course for as long as it remains available on the Burckhardt Books website, so you can take your time and learn at your own pace.

 

Keep in mind, while these courses are designed for authors promoting books, the strategies can be applied to any product or business.

Course Instructor: Dianne Burckhardt

Why take marketing advise from me? With over 40 years of experience in advertising, design, and marketing, I’ve worked across print, digital, and media, including magazines, newspapers, and in-house marketing teams. I’ve managed advertising departments, run my own design businesses, led social media for a film company, and earned national awards for my work, including designs featured internationally, even on the Goodyear Blimp. As an award-winning author and longtime self-publisher, I combine real-world marketing experience with firsthand knowledge of what authors actually need to grow their audience.

Choose your pricing plan

  • Media Jump Start Course

    15€
    A quick, practical way to jumpstart your media outreach, present yourself professionally, and start getting better responses from podcasts, magazines, and other media.
     
    • Create a One-Sheet Using Canva
    • Sample Outreach Email You Can Use Immediately
    • What to Include to Get Media Attention

  • Mini Media Course

    72€
    Learn how to create a media package and prepare for interviews so you can professionally present yourself to podcasts, media outlets, and event hosts with confidence.
     
    • Writing a Dynamic Press Release
    • Create a Memorable One-Sheet
    • Take Professional Promotional Photos
    • Build Your Professional Media Package
    • Prepare Your Space for Media Interviews
    • Prepare Yourself for Media Interviews

  • Full Media Course

    180€
    Includes the full Mini Media Course plus advanced strategies for outreach, social media, newsletters, and promotion to grow your visibility and reach.
     
    • All Mini Marketing classes
    • Build an Effective Social Media Strategy
    • Pitch Yourself to Podcasts and Media Outlets
    • Create and Grow a Newsletter
    • Develop Outreach Methods That Get Responses
    • Connect with Book Clubs and Speaking Opportunities
    • Design and Use Promotional Items Effectively
    • Use QR Codes to Link and Promote Your Work
    • Create and Use Electronic Business Cards
    • Identify and Avoid Publishing and Marketing Scams

  • Virtual Book Tour Planning

    60€
    Start building momentum before your book is ever released. Learn how to plan and launch a podcast tour early, generate interest, secure pre-sales, and position your book for a strong release.
     
    • Build a Virtual Book Tour Strategy
    • Find the Right Podcasts for Your Book
    • Track and Organize Your Outreach
    • Pitch Multiple Shows Efficiently
    • Schedule and Manage Interviews
    • Prepare Talking Points for Each Appearance
    • Repurpose Appearances for Ongoing Promotion
    • Expand Beyond Podcasts (Book Clubs, Libraries, Events)

This is a one-time payment course. There are no auto-renewals or recurring charges. All courses are for educational purposes only and are designed to provide practical marketing guidance. Results are not guaranteed and will vary based on individual effort, application, and external factors. These courses are intended to help you develop your own marketing approach using the tools and resources available to you. All courses are delivered as digital content. By purchasing, you acknowledge that access is granted immediately, and all sales are final. No refunds or cancellations are offered once access has been provided.

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